• Warm, not corporate

  We sound like the friend who always knows the plan, not like a ticketing company.

• Local first

  Vijayawada first, the city we know best. Telugu is part of the product, not a translation layer.

• Easy to trust

  Playful in the words, plain and exact about money, refunds and safety.

Clear space and size

Keep free space around the logo equal to the height of one circle. The mark alone may go as small as 16 px (favicon); the full lockup should not go below 96 px wide.

App icon

The mark in lifted ember on a charcoal tile. A separate full-bleed version is used where the phone applies its own rounded mask.

• Do: Use the ember mark on black or paper, or the one-colour versions on white or ember.
• Do: Keep the circles' three opacities (100%, 80%, 55%) exactly as drawn.
• Don't: Don't recolour the mark, outline it, add shadows or gradients, or rotate it.
• Don't: Don't set the name in capitals or in another typeface, and don't place the mark on busy photos without a solid panel behind it.

Dark theme

• 18.7:1 · AAA
  Black

  #0C0C0C · rgb(12, 12, 12)

  Page background. Always the base.

• 17.0:1 · AAA
  Surface

  #181818 · rgb(24, 24, 24)

  Cards, menus and inputs.

• 6.7:1 · AA
  Ember

  #FF6A45 · rgb(255, 106, 69)

  Primary actions, links, the logo mark. One main ember button per screen area.

• 8.1:1 · AAA
  Ember, hover

  #FF8766 · rgb(255, 135, 102)

  Hover and pressed states of ember.

• 18.7:1 · AAA
  Ink

  #FAFAF6 · rgb(250, 250, 246)

  Headlines and body text.

• 11.2:1 · AAA
  Ink 2

  #C4C4BE · rgb(196, 196, 190)

  Secondary text, descriptions.

• 7.1:1 · AAA
  Ink 3

  #9C9C96 · rgb(156, 156, 150)

  Captions and hints only.

• 16.2:1 · AAA
  Lime

  #CCFF00 · rgb(204, 255, 0)

  A highlight, one or two per screen: Free, ranks, native script. Always with dark text.

• Do: Use ember for the one thing you want someone to do next.
• Do: Pair colour with an icon or words, so meaning never depends on colour alone (errors, success, categories).
• Don't: Don't use ember for large background fills, or put ember text on ember-tinted panels.
• Don't: Don't use pure black (#000) or pure white page backgrounds, or new accent colours.

Prices, counts, dates and times use tabular figures so digits don't jiggle as they change.

• Do: Capsules for anything tappable; 28 px or larger corners for panels. Targets are at least 44 px.
• Do: Hover steps a card or button up and to the left and leaves a hard ink shadow. A press puts it back down.
• Do: Use the ember block (.mark) for one word in a headline, and the lime sticker once or twice per screen.
• Don't: Don't add blur, translucency, gradients on panels or soft glows: that was an earlier look and has been retired.
• Don't: Don't give resting cards the offset shadow. It is for hover, menus and the phone tab bar only.

• Do: Short sentences. Verbs first. "Join for free", "Reserve spot", "Cancel and refund".
• Do: Have a native Telugu speaker review any new Telugu line before it ships.
• Don't: Don't explain a joke, stack three slang words in a row, or use Telugu where the English alone would be clearer.
• Don't: Don't use emoji as icons or in buttons. Use the icon set.

Source of truth in the codebase: src/lib/brand.ts (names), src/app/globals.css (tokens and glass), design-system/sandadi/MASTER.md (rules). This page is rendered from the same values.